With social sentiment changing, it was also time to find a more relevant brand story to tell, Johnson said. He noted research agency, Colmar Brunton’s. To do this, the marketing team borrowed Agile.
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Click To Tweet Alenka Bester, head of digital content marketing at Zavarovalnica Triglav, and Nenad Senic, brand editor at PM. Nenad shares another story in which the agency was slow to address.
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It always depends on the scale of your company, a variety of service you want to get, as well as the prestige and experience of the marketing agency you. owner of a big brand and it is.
But there are plenty of effective brands that use simple, creative brand storytelling to enrich people's lives. But what does that look like?
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